Adidas global flagship store has opened its door in October 2019 following a reconfiguration and extension of the five floors (42,000 sq ft) to create a self-contained retail unit with a main entrance on Oxford Street.

The redevelopment work was undertaken in a series of phases over a circa two years period. The preliminary phase of activity started on site at the end of August 2016 and included the strip out of the floors and the removal of asbestos in the ground and basement floors. Handover of the bespoke scheme to adidas, to include stairwells and lift cores, took place in June 2019.