425 Oxford Street

adidas global flagship store at 425 Oxford Street


425 Oxford Street

The joint venture owning the property, Grosvenor Britain & Ireland (Grosvenor) and Stow Capital Partners (Stow), has agreed to pre-let 45,000 sq ft of retail space to adidas. The project involved the reconfiguration and extension of the lower five floors of this ten storey building to create a self-contained five storey retail unit with a main entrance on Oxford Street.

This has created a larger unit for adidas,  a new global flagship store in the prime retail location, opposite Selfridges department store in the heart of London’s West End.

The work was undertaken in a series of phases over a circa two years period. The preliminary phase of activity started on site at the end of August 2016 and included the strip out of the floors and the removal of asbestos in the ground and basement floors. Handover of the bespoke scheme to adidas, to include stairwells and lift cores, took place in June 2019.