adidas opens flagship store at 425 Oxford Street

The joint venture owning the property, Grosvenor Britain & Ireland (Grosvenor) and Stow Capital Partners (Stow), has agreed to pre-let 43,000 square feet of retail space to adidas. The scheme involves the reconfiguration and extension of the lower five floors of the ten storey building. This will create a larger unit for adidas, which aims to create a new flagship store in the prime retail location, opposite Selfridges department store in the heart of London’s West End.

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The Daily Telegraph